FOR IMMEDIATE RELEASE

IKEA and Goodwill Partner in Donation and Discount Event

Donate a gently used sofa to Goodwill at IKEA and save!

November 16, 2004 – Toronto – Goodwill is pleased to announce a special event in partnership with IKEA stores in the Greater Toronto Area. On Saturday, November 20, IKEA Etobicoke (The Queensway & Kipling), IKEA North York (Leslie & 401) and IKEA Vaughan (Highway 400 & 7) customers who donate a gently used sofa to Goodwill at IKEA stores can receive a $100 IKEA coupon to be used towards a new regular priced sofa. Goodwill volunteers and IKEA employees will accept donations at the three GTA locations between 9 AM through 12 Noon.

Donations are the lifeblood of Goodwill throughout the year. All donations received through the IKEA sofa event will be sold through Goodwill’s retail stores. Revenues from the sales will benefit people who face barriers to employment through building skills and providing the opportunity to access work.

“This is a great opportunity for our community to recycle their gently used sofas while receiving an incredible offer from IKEA stores in the GTA,” said Mitzie Hunter, Vice President of Marketing for Goodwill. “We’re pleased to partner with IKEA and share with them a strong belief in environmental responsibility while giving someone a chance of a better future through the power of work.”

IKEA is a leading home furnishings retailer with 202 stores in 32 countries worldwide, including 11 in Canada. IKEA's vision is to offer a better everyday life for the majority of people, by offering products of good design and function at prices so low, the majority of people can afford them. For more information, please visit www.ikea.ca.

Goodwill is a Canadian registered charity that has been in operation since 1935. Goodwill operates over 45 retail outlets and donation centers throughout Greater Toronto, Central and Eastern Ontario. Each year, Goodwill receives an estimated 25 million pounds of reusable clothing, household items and furniture from the communities in which it operates. This allows the organization to offer work opportunities and skills development to people facing barriers to employment. For more information on Goodwill, please visit our website at www.goodwill.on.ca.

Media Contact:

Carly Dunster
Director of Administration

Goodwill Industries of Toronto
365 Bloor Street East, 14th Floor
Toronto, ON M4W 3L4

Tel: 416-815-4807

cdunster@goodwill.on.ca