For Immediate Release
Monday, November 12, 2007

GIVE A PRE-LOVED JACKET A NEW HOME
Mark’s Work Wearhouse GTA stores
Set to “Share the Warmth” to Support Goodwill

Toronto, ON – Mark’s Work Wearhouse, Canada’s Clothes That Work Store, announces a GTA-wide coat drive called Share the Warmth in support of Goodwill Toronto. Mark’s will be accepting gently used outerwear from Thursday, November 15th through Thursday, December 20th, 2007. 

The Share the Warmth campaign is a Mark’s-specific initiative, designed to encourage holiday shoppers to drop off coats they no longer need or want, in return for a 20 per cent off discount towards a new Mark’s outerwear purchase.   

WHO:              Mark’s Work Wearhouse - 36 stores in the GTA, and Goodwill Toronto

WHAT:           Share the Warmth is a Mark’s Work Wearhouse charitable holiday initiative to benefit Goodwill Toronto. Simply donate your gently used coat in the receptacle in-store. All donated outerwear will then be shared with Goodwill.

Your support of Goodwill will help with the rebuild of the Goodwill Community Store in Etobicoke, which was struck by fire on October 28th, 2007, as well as support Goodwill’s employment initiatives.

WHEN:          Thursday, November 15th through Thursday, December 20th, 2007
Mark’s will have Extended Store Hours throughout the holidays.  Visit marks.com for the store nearest you or call 1-866-807-1903.

WHERE:       Mark’s Work Wearhouse locations throughout the GTA

1. Durham (Oshawa, Whitby, Uxbridge, Pickering/Ajax, Stouffville, Bowmanville)
2. Scarborough
3. Toronto
4. Mississauga
5. Etobicoke
6. Vaughan, Woodbridge, Richmond Hill, Markham
7. Oakville

WHY:            
Help Share the Warmth this Holiday Season: Visit your local Mark’s Work Wearhouse to drop off gently used outerwear to support Goodwill’s mission of creating work opportunities for people who face barriers to employment.

As a thank you, Mark’s will offer consumers 20% off their own men’s and ladies winter outerwear purchase for the duration of the month-long campaign starting November 15th 2007.  

About Mark’s Work Wearhouse
Mark’s Work Wearhouse is part of the Canadian Tire family and operates 356 stores across Canada, including 43 L’Equipeur stores in Québec. It is known as the “Clothes that Work” company with a niche in well-priced, good quality, innovative garments that provide a high level of functionality to make everyday living easier and more comfortable.

Founded in 1977, the company stocks a large supply of its popular private label brands including Denver Hayes, WindRiver and Dakota. It offers an extensive collection of business casual, weekend, work wear and accessories for men and women between the ages of 25 and 60.  Visit marks.com for the store nearest you or call 1-866-807-1903.

About Goodwill
Since 1935, Goodwill's mission is to create work opportunities and skills development for people facing barriers to employment, including persons with disabilities, youth at risk, the chronically unemployed, Aboriginal people and newcomers to Canada.  Our Community Stores sell a wide variety of donated goods, the revenues from which create jobs at Goodwill that give people much-needed paid work experience.

For more information, store locations, or to make a monetary donation visit www.goodwill.on.ca or call 416-362-4711.

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For additional information about Goodwill Industries Toronto, please call:

Audrey Kim                                        Andrea Kligman                                           
akim@goodwill.on.ca                       akligman@goodwill.on.ca   
416.815.4767                                    416.815.4805

For additional information about Mark’s Work Wearhouse, please call Elevator Communications Inc.:

Lori Cooper                                       Gea Koleva                                       
lori@elevatorinc.com                        gea@elevatorinc.com         
416.363.6444 x221                          416.363.6444 x226