TORONTO — Nine West Canada and Goodwill Toronto are encouraging customers to donate their gently used and
previously loved shoes, boots and handbags as part of the “Good for Your Sole” campaign, which will run from Friday,
November 20 through Sunday, December 13.
Customers who make donations at any Nine West, Easy Spirit, Nine West Shoe Studio or Madison Shoes and
Accessories stores in Canada will receive a $20 savings card. In addition, consumers who donate products at their
local Goodwill outlet during this promotion will receive special $20 off a $100 purchase “Thank You” coupon
redeemable at any Nine West, Easy Spirit, Nine West Shoe Studio or Madison Shoes and Accessories stores across
Canada.
Products donated at these stores will be sold at local Goodwill retail stores across Canada, where the revenues will
fund job training programs, employment placement services and other community-based programs for people who
have disabilities, lack education or job experience, or face other employment challenges.
“By donating to Nine West Canada’s Good for Your Sole campaign, individuals are providing us with the necessary
resources to fund our critical job training programs,” said Jim Gibbons, president and CEO of Goodwill Industries International “The donations will help transform lives and strengthen communities by helping people train for careers in
new fields and emerging industries.”
As unemployment continues to be a problem for many Canadians, this donation program will help support the growing
number of job seekers in finding meaningful employment — allowing them to achieve economic stability and to support
themselves and their families. Goodwill operates seven agencies throughout Canada, which assisted more than
15,700 people with employment services in 2008.
“We are proud to be associated with Goodwill in Canada,” said Rebecca Nettleton, Marketing Manager for Sherson
Group Inc., “The Good for Your Sole campaign provides our customers with the opportunity to make donations that will
enable people from all walks of life .to obtain and maintain economic independence and an increased quality of life.
This partnership exemplifies our commitment to the communities in which we operate.”
About Nine West
Nine West is the world’s #1 brand in women’s fashion footwear and handbags. Nine West, Nine West Shoe Studio and
Madison footwear and accessories stores in Canada are owned and operated by Sherson Group Inc.
About Sherson Group
As one of Canada’s premier distributors of footwear and accessories, Sherson Group has been
managing, importing and distributing world-famous brands since 1984. In 1999, Sherson made a bold foray into the
retail market with the purchase of five Nine West stores. Opening new retail locations almost annually, Sherson Group
now has over 48 retail locations operating under the Nine West, Nine West Shoe Studio, Bandolino, Easy Spirit and
Madison Shoes & Accessories banners.
For additional information about Sherson Group Inc. visit www.sherson.com for information about Nine West visit
www.ninewest.ca for information about Madison Shoes & Accessories www.madisonshoes.ca for information about
Easy Spirit www.easyspirit.ca or call:
Rebecca Nettleton,
Marketing Manager,
(416) 449-9550
About Goodwill Toronto
At Goodwill, our mission is work. Since 1935, throughout every economic cycle, Goodwill has existed to create work
opportunities and skills development for people facing serious barriers to employment – including, persons with
disabilities, the chronically unemployed, youth from high needs communities and newcomers to Canada. We believe
work has unique power to transform communities and end the vicious cycle of poverty and hopelessness gripping
them.
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Media Contacts:
Rebecca Nettleton
Marketing Manager
Nine West Canada
(416) 449-95550
rnettleton@sherson.com
Kristy Euale
Publicity Manager
Crombie Marketing
(416) 929-5550
kristy@crombiemarketing.com
Myna Kota
Manager, External Relations
Goodwill Industries of Toronto
(416) 815-4818
mkota@goodwill.on.ca
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